MCRPointsPlus - what is it?

Basically MCRPointsPlus is a new way to use your codes. Instead of buying something cheap, you can use the codes as sort of a coupon to knock the price down a bit. For example, a DVD that would normally cost 9.99 might cost just 6.99 with as few as 42 MyCokeRewards points.

It appears that each mycokerewards point has a value of about 10 cents, which is far more value than it has over at mycokerewards.com. Checking the items at mycokerewards.com, you can find a $25 gift certificate costs you about 1000 points. Doing the math, we find that the standard mycokerewards point is worth about 2.5 cents. So 2.5 cents vs 10 cents seems like a good deal for spending your points at MCRPointsPlus, but the down side is they limit how much you can take off of each product using the points.